When I announced my plans to open a hands-on training center I received a few raised eyebrows here and there, with one person asking the question that others seemed to be thinking: “Why would people want hands-on training when they can take online training from the comfort of their home?” My answer is very simple.
[pullquote pullright]”The biggest potential drawback to online training is that there is no direct interaction with the teacher”[/pullquote]There are many ways that people learn, and of course many sources to get training. I have recorded numerous DVDs and online training classes and I am a big believer in those types of training. They offer the option to watch whenever you want, and to go back and re-watch topics should you wish. The biggest potential drawback to online training is that there is no direct interaction with the teacher. Now imagine taking a one or two day class in a small group with your favorite teacher, and the interaction and indivudalized attention you’ll receive.
Then there are large group seminars, like the ones I’ve been teaching – and will continue to teach. I’m a big fan of seminars (like the ones I teach for Kelby Training Live) that offer a ton of information in a short period of time for a pretty decent price. A seminar will throw a lot of great information at you, but to a large degree it’s up to you to really take advantage of it by putting the theories and ideas into practice. I see hands-on training as the perfect compliment to large group events.
Of course everyone learns differently, but I believe that most people retain things better when they have an opportunity to try it themslevs, with a teacher nearby to answer their questions and guide them along. That, in a nutshell, is why I decided, in a time when more learning is moving towards online, to offer hands-on training.
I hope you’ll join me.